How to Use SMS Marketing for Shopify ?

Email is outdated due to higher rate of spamming and e-commerce has its existence through advertisement only. So what next to do if not opting for the best alternative available which is SMS marketing ? 

Yes, honestly there are options other than SMS marketing but they can not beat the superpower of this era and be the new superhero like bulk SMS. 

Let’s discuss how one can grow ecommerce unbelievably by SMS marketing. 

Skyrocketing your sales is easier than ever before with SMS marketing. Grow incredibly and let your business rock with highest opening rates, great customer relationship management and hiked ROI. 

Not only this but SMS marketing is comparably the most affordable way out to generate leads and communicate with potential customers. All you gotta do is add up creative content to your messages and get the right timing in your hand. And, here you go, boosting your sales with a huge customer base out there. 

Things to consider before you start with SMS marketing

• Mantra is know your terms I.e., SMS marketing + keyword + short codes will always work – 

Before you start, you should get familiar with what these things are and how everything actually works. 

Let’s get a minimal insight of all three – 

1. SMS Marketing – Another name for text messages is SMS, which stands for short messaging service. When SMS marketing is used in conjunction with a well-thought-out strategy, it offers an exceptional return on investment (ROI). To increase interaction with your existing marketing initiatives, such as social media, email newsletters, and direct mail adverts, you can incorporate it into your present marketing strategy.
2. Keyword – To help you gauge the effectiveness of a campaign, you can construct keywords, which are specified words or brief phrases. Every advertisement you create can have its own unique Keyword, and you can check the number of times people texted it to your unique code.
3. Short codes – The contact information associated with your SMS marketing account is known as a short code. Short codes eliminate the need for you to collect and send messages to clients using your personal cell phone number.

Knowing the terminologies is important to work it most effectively. Things will work when you know them in and out and have an idea how to convert it to your benefit. 

• Get a strategy and build a plan before you start

Don’t simply register for SMS messaging and commence sending texts casually. Create a plan of action beforehand. Consider the purpose of that SMS you want to deliver before you actually do it along with the justification for sending it. Which behaviour would you like to see in your audience ? How can they benefit from your message? Do they genuinely want to receive your SMS message?

Newcomers frequently send texts to persons who haven’t agreed to accept them and send texts to plenty of users at once; we’ll cover this too much in the fourth tip. By creating a strategy for when and how often you would like to deliver SMS messages to your customers, you may avert the first error.

Knowing more about your audience will help you write texts that are more in line with what they desire to read. What do folks consider both appealing and morally reprehensible? Do they usually reply to your SMS during the daytime or on certain days of the week? Be careful to provide customers something that is of actual worth and maintain your conversations brief.

• Choose the best provider available – 

How did you decide which SMS technology company to choose out of the many that are available? As a Shopify business owner, you have access to software solutions that are customised to your unique needs.

Run effective marketing campaigns for your shop with the help of Guni Sms’s Shopify integration. It is the greatest SMS application, in our opinion, for Shopify stores.

Shopify shops may take advantage of a comprehensive functionality offered by Guni SMS to make the most of their SMS marketing campaigns. You may add suggested product photos, personalised product recommendations, issue abandoned cart notifications, verify orders, delivery and others.

• Rely on professionals only – 

If you are wondering why Guni ? The Answer is because it has got everything you may desire. 

Guni SMS provides you outstanding support for whatever needs you could wonder about. It’s based  in Sydney, Australia, and it can efficiently make your messages spread everywhere in the nation. It guarantees affordable services with a superior SMS gateway that is simple to use. Neither a financial strain nor a hassle for your essential business functions. 

It offers you remarkable services in relation to integration with website or mobile application integration and simplifies your life practically through automation. Simply integrate and inform your customers of everything in process for their product. 

In order to keep you all updated, Guni bulk SMS service offers you real-time reports and suggestions. To see how well Guni SMS works for you, take advantage of free credits. By signing up with Guni SMS, you can let us handle all of your marketing concerns and let us improve your company so you can sit back and focus on your main activities.

How beneficial SMS marketing is for ecommerce? 

• Highest possible interactiveness with SMS marketing –

Compared to emails or any other method of communicating with your potential consumers, bulk SMS have a greater opening rate. To maintain your brand’s reputation and encourage additional contact, it’s critical to deliver the appropriate message at the appropriate moment. Bulk SMS are sent more quickly because they only require a few moments to dispatch and give you information on the expected time of arrival.

• Reduction in abundant carts – 

Ensure that your Shopify account has API integration so that it can send messages and notifications on your behalf about anything you specify. This will enable you to keep your customers informed about the status of their carts, automatically, via SMS, and to offer discounts or offers in connection with it through bulk SMS notifications. Less abandoned carts means greater growth. Why only abandoned carts, then? Ensure that you inform your clients about their wishlist and search activity on your site. Don’t forget to let them know about your in-store promotions and products when sending out bulk SMS.

• Highly automated – 

Keep API for Bulk SMS in auto-notifying mode to maximise the advantages of automation. This is comparable to letting the API handle the work for you; all you need to do is make sure the API has been given the go-ahead to inform you when new products or discounts become available on your store and to enable you to receive promos better and more conveniently than ever. Have you ever wondered how multinational corporations (MNCs) like BMW are able to run, market, and innovate? That’s what they do – use SMS marketing. 

• Integrate with your software or app and generate huge revenue – 

After connecting API with your software or mobile application, you may import contacts and send bulk SMS to a big audience in Australia. Make sure your customers can track the progress of their orders and that they are kept informed at all times. Update them on everything that occurs and provide them any information you think they might find beneficial. Don’t forget to speak with them when they receive their goods. And I can guarantee that this won’t interfere with your primary business operations. only if you hire someone to send you bulk SMS. 

With bulk SMS, you can generate a tonne of revenue and increase lead generation. Bulk SMS means that you will have more devoted clients throughout Australia as a result of increased engagement. This allows you to keep track of both your organic growth and compensated repeat consumers.