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SMS Broadcast in Real Estate: Importance & Application

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With the Covid-19 pandemic, the importance of digitalisation and a need for change in the traditional processes followed in the Real Estate space has become pretty evident.

In a study conducted, It was found out that 65% of customers find it necessary to receive new property listings and any relevant resourceful information through text messages.

The primary job for professionals and businesses in the real estate space is communication and engagement. 95% of their activities include communication or engagement with respective key stakeholders.

Real estate agents need to be in constant contact with key stakeholders such as prospective customers, Tenants, Landlords, Vendors, Buyers, colleagues and other personals.

SMS Broadcast is an excellent medium of communication that can be utilised to make communication and engagement with these stakeholders more effective and personalised. 



As you could see, SMS stands apart when compared to other mediums of communication such as email and social media. Personalised 2-way communication in real-time is only possible with SMS Messages.

SMS Broadcast is a great tool that can be capitalised by the players in the Real Estate space in improving Sales, Marketing and Managing communication Processes. 

With an open rate of 98%, SMS Broadcast Services can be used for communication & engagement with ease.


Sales & Marketing.

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SMS Broadcast Marketing can be utilised to reach your target audience with ease and improve upon sales. 90% of the SMS text messages are opened within 5 mins of receiving them by recipients. 

Real estate agents can share information and offers about new and existing properties with just one click.

SMS Marketing Campaigns can be used to create mass awareness about new property listings. The leads from these campaigns can be followed up via SMS as well. Real-time conversations can be made with these leads, which would ultimately help in conversion to sales.

Here are some SMS Broadcast Templates for your better understanding:-

Promotional Offers

Promotional offers regarding new and existing properties can be communicated to the masses via SMS Broadcast.



Property Listings

Stop waiting for the customers to reply to you via emails or calls. Directly contact them in real-time about new property listings. MMS and other rich snippets can be included to make the SMS Text Messages visually more appealing and engaging.



Sending Reminders

A Real estate professional requires constant follow-ups with customers and other stakeholders regarding various things. SMS Broadcast would help in sending automated personalised messages as per the requirements.


Open House Annoncements

Promote Open House Events never like before by utilising the reach of SMS Broadcasting. You could send text messages to anyone who has a regular mobile phone with just one click.


Automated Responses

Implement automated welcome messages and engage with anyone who visits your website or your landing pages for enquiries. The more the engagement, the more the chances are of improving upon sales.


Custom Made Solutions/Use-Cases.

The above are just a few of the templates/use-cases that could be used. More and more use-cases or solutions can be created as per the requirements and processes of the respective businesses in the Real Estate space.

The best part about SMS Broadcast is its ability to adapt. With the coming of the Covid-19 pandemic & lockdowns, more and more prospective customers prefer to see a virtual tour of the listed properties. SMS can be used to facilitate the same.



Since SMS is a medium of communication, it can be implemented and integrated into any process as per the needs and requirements. There are SMS Broadcast Service providers like Guni who provides free custom made solutions/use-cases as per the requirements of their clients.

The best tool for follow-ups


SMS Broadcast is the best tool for following up with prospective customers, tenants, buyers, sellers or literally anyone with a regular mobile phone. We can chat personally in real-time with anybody on the globe. Automated SMS or text messages can be sent as follows too. 

While following up by Email would take days to get a response, SMS messages would be seen by the recipient within just 5 mins. A study shows that 95% of people regularly look through their mobile phones when a notification or any pop-up on their screen appears.

Other than this, the spam rates of emails are much higher when compared to SMS messages. Emails have a 50% spam rate, while text messages have only 3%.

In Conclusion…



In short, we have understood the application and importance of SMS Broadcast Services for the Real Estate Space. For Businesses in the Real Estate space to fully capitalise on the power of SMS Broadcast, they need an efficient SMS Broadcast Service Provider.

Guni SMS, Australia’s No-1 SMS Gateway, would be the best choice. Their consultants provide custom made solutions and use-cases as per your requirements. They would also be providing a free campaign manager too throughout the SMS Broadcasting process. 

The best part is that you would only have to pay for the SMS sent, which would be pay as you use. Guni has helped many businesses across Australia tackle the pandemic by assisting them to capitalise on the power of SMS Broadcasting. It is safe to say that Guni would be with you full time, catering to all your needs and requirements. Try Guni SMS for free Today.


Also, to read more such helpful blogs, follow Guni. 


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