Start Solar is a brand aiming to help customers understand how an investment in solar energy can save them from paying huge electricity bills. This solar company is situated in Oakleigh, VIC, Australia. Thus with their solar power solutions, they want their customers to take the environment-friendly path which is also a cost-effective path.
The following were the objectives that Start Solar wanted to achieve:-
- Start Solar wanted to increase its brand awareness.
- Start Solar wanted to increase its sales numbers.
- Start Solar wanted to improve upon its existing customer engagement.
Start Solar ultimately wanted to improve upon the quality of their engagement with their customers. The only medium of communication they had was email, but it was not effective enough. Sending bulk emails was not an option as email marketing platforms were costly, and it was against the Spam and Telemarketing laws of Australia. They didn’t find any luck with social media as well. The use of social media did not give the expected results.
The consultants at Guni had a detailed meeting with Start Solar. They understood the requirements and created a custom made solution that suited them.
The owner of Start Solar stated:- ”The level of expertise of Guni’s consultants left us impressed. They tried to understand our requirements, studied our current processes and came up with a custom made solution that would suit us. This its self showed their level of commitment.’’
- Meaningful Engagement- Guni, with the help of an SMS Gateway, implemented an engagement methodology. The whole process of engaging with existing and new customers was refined with the power of SMS.
- Awareness and Education – Start Solar wanted to create good brand awareness among its target market audience. They also wanted to create awareness of the perks of using solar power. Guni SMS devised marketing campaigns with the help of SMS broadcasting.
With the help of Guni SMS, Start Solar understood the impact of SMS in the solar industry. Within a month of using Guni, Start Solar witnessed these results:
- 90 % of the customers gave a rating of above 4.5 out of 5 based on the brand experience.
- Sales increased by 11 % due to the marketing campaigns done with the help of Guni SMS.
Below are the sample of the use-cases implemented:-
Impact! 12 % replied with a “YES”.
Impact! 90 % replied with a “YES”.
Impact! 41% found this SMS helpful.
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