SMS Marketing

Capitalise on the benefits of SMS Marketing for your business

SMS in Sales & Marketing

Your business can utilise SMS for Sales and Marketing activities. By using our SMS Messaging Gateway, you could easily send bulk SMS to your target audience and customers with just one click. With a high open rate of 98%, SMS is a preferred medium of communication for Sales and Marketing activities for most businesses out there. The click-through rates for SMS Marketing, when compared to other mediums of engagement are pretty high. Guni SMS has helped many businesses across Australia increase their engagement and sales through SMS Marketing. Little Bonny increased their online ordering numbers during the pandemic with the help of SMS Marketing.

What does SMS Text Message Marketing mean?

SMS Marketing or short message service marketing is a way in which SMS Text Messages are used to convey marketing messages to your target audience. With the increase in the use of mobile phones, SMS Marketing has also gained popularity.You might have many questions in your mind right now.

Why is SMS Marketing Important?

Does SMS Marketing work?

Is SMS Marketing effective?

Why SMS Marketing?

SMS Marketing can really help your business boost sales. Here are ten reasons why your business should opt for SMS Marketing:-

SMS Marketing has Global Reach

As per Statista, there are 15 billion mobile devices operating worldwide, which is 2021. It is estimated that by the year 2025, it will go up to 18.22 billion. 89.76 percentage of the total world population uses a mobile phone. Using Guni’s SMS gateway, you could target 15 billion mobile phones with a click.

SMS Marketing open rate

SMS Marketing has a whopping open rate of 98%. Compared to the open rates of email marketing and other mediums of engagement, SMS Marketing is undoubtedly the winner.

SMS Marketing Click-through rates

SMS Marketing has an average click-through rate of 10.91% in the worst-case scenario. This can go up to above 20%. SMS Marketing is the winner compared to Social Media Ads, Google Ads, and other marketing channels. More click-through rates lead to more conversions and sales.

SMS Marketing is cost-effective

The CPS (cost per send) or CPC (cost per click) for SMS Marketing comes to around an average of AU $0.05/SMS. For Google Ads, it comes to around $1.39. The rates are high for social media marketing as well.

SMS Marketing ROI

With high open rates, click-through rates, and low cost per send (CPS), SMS Marketing has the best ROI compared to other marketing channels.

Personalised Two-Way conversations

Through Guni’s SMS Gateway, you could have personalised two-way conversations with your target audience. Since it takes only a couple of seconds for your target audience to understand the context of your SMS Message, they could reply instantly if they are interested in your product or service.

Precise and Crisp Messages

SMS Marketing Messages are limited to 160 characters per message. You Could send precise and crisp SMS Messages to your target audience. They would be able to understand the context of your message at a glance.

Preferred Marketing Medium

SMS Marketing is the preferred medium of communication for customers to communicate offers, discounts and details about new products and services. You could communicate special offers, promotions and discounts within a couple of seconds. The right message sent at the right time to the right customer can do wonders for your business sales.

Opt-out Links

SMS Messages from SMS Marketing provides opt-out links to the target audience. This ensures that SMS Marketing follows the guidelines of ACMA Australia. The Australian Communications and Media Authority (ACMA) regulates communications, and media in Australia acts as the governing authority.

Spam Rates

SMS Marketing has lower spam rates when compared to Email Marketing. SMS Marketing has a spam rate of just 3%, whereas Email Marketing has a spam rate of more than 50%.

Bulk Marketing SMS

Through SMS Marketing, you could send Bulk Marketing SMS messages to your target audience with just one click. Guni offers Bulk SMS Marketing Text message Services in Australia and worldwide as well.

Easy Integration

You could integrate Guni’s SMS Marketing Services to your already existing applications and platforms with ease for free. Adding SMS Marketing to your marketing arsenal would definitely help improve engagement and reach. Guni provides free SMS API Integration.

Mobile Commerce & SMS Marketing

M-Commerce or mobile commerce is the way of conducting commercial transactions online via mobile devices. M-Commerce has increased drastically in the past couple of years. Digitalisation, automation and the pandemic too has boosted M-Commerce. 65 to 75 % of the consumers of most industries used mobile phones to purchase products and avail services. SMS Marketing because of the same is gaining popularity and importance day by day.