Design Dental Improved Patient Experience & increased sales by 34% during the pandemic with the help of Guni SMS.

Design Dental, as the name states, is a dental clinic in NSW, Australia. It is an affordable dental clinic that has staff who prioritise the comfort of every patient that visits. This dental clinic offers multiple dental options such as implants, cosmetics, polishing, and more.

The Challenge/Problem

The Covid-19 pandemic has had a significant impact on the dentistry industry. One of the most considerable impacts of the pandemic on dental practices in Australia has been the decreased revenue. The pandemic affected DesignDental in two significant ways:

  • The already existing patients became hesitant to book appointments and follow through with their treatment, resulting in a decrease in the day to day revenue.
  • The number of new registrations started to take a hit, and the numbers went down.   

The cause of these two issues was the pandemic and the fear of Covid-19 among the masses; Design Dental drastically witnessed a drop in appointment bookings, new registrations and an overall decrease in revenue.

The only medium of communication they had was email, but it was not effective enough. Sending bulk emails was not an option as email marketing platforms were costly. It was against the Spam and Telemarketing laws of Australia. They didn’t find any luck with social media as well. The use of social media did not give the expected results.

One of the Doctors at DentalDesign stated, “The pandemic created a bridge between our brand and our patients. We needed a solution and, we needed it fast. We invested in Masks, Sanitisers and PPE Kits. We did this for the extra safety of our customers. But what’s the use of investing this money if our patients aren’t comfortable coming up to our clinic?”

The Solution

The consultants at Guni came in and tried to understand their requirements and challenges. The need for meaningful engagement was evident. The following were the solutions implemented with the help of an SMS Gateway.

Awareness & Education:- Guni, with the help of SMS Broadcasting, devised a marketing campaign to make the existing patients and prospective patients make aware of the safety precautions being taken on:-

  • How is Design Dental functioning during the pandemic?
  • How are they maintaining the clinic’s hygiene and cleanliness?
  • What precautions are they taking to engage with the patients?

Increasing New Registrations: Guni, with the help of an SMS Gateway, implemented marketing campaigns wherein the objective was to raise brand awareness. Details about Design Dental, such as their services, offers and the experience they offer, were promoted with the help of SMS Marketing.

Improving Patient Experience: Guni, with the help of an SMS Gateway, improved the current processes of how Design Dental engaged with their patients daily. Whether it be booking appointments, consulting doctors, regular checkups, the whole patient journey was refined. Guni SMS made sure there was a meaningful engagement between the patients and Design Dental.

One of the staff stated, “Compared to other communication platforms, we were impressed with the impact of SMS. The way the consultants at Guni SMS came in tried to understand what we need and how they created a custom made solution; the whole process was beneficial.”

The Impact

With the help of Guni SMS, Design Dental understood the power of SMS in Healthcare. The following were the results recorded:-


  • Design Dental’s appointment bookings went up by 34 %, and their new registrations went up by 21 %. 
  • Design Dental’s no-shows reduced by a whopping 90% within a month.

Patient Experience:-

  • With Guni SMS, Designdental started to capture their existing patient’s attention. Information related to dental care was shared frequently ( how to choose the right brush, which braces should you opt for, how to take care of sensitive teeth etc.).
  • With Guni SMS, Design Dental managed their existing patient’s treatments via an SMS Gateway. 
  • With Guni SMS, Design Dental started to engage personally with patients. Managing 1on1 sessions became a breeze for Design Dental.
  • With Guni SMS, Design Dental got instant feedback from their patients regarding their experience with the brand.
  • The overall patient experience improved through meaningful engagement. 90% of the patients gave in positive feedback on their experience with Design Dental.


The following are samples of the use-cases Implemented by Guni SMS for Design Dental.

case study

Impact! 83 % responded to this Text, saying “YES”

case study

Impact! 46 % responded to this Text, saying “YES”

case study

Guni SMS is taking personalised engagement to another level as you can see. 90% of the patients gave in positive feedback on their experience with Design Dental.

Was your business affected by the Covid-19 Pandemic?  Are you looking to bounce back?

Are you looking to improve upon your patient experience?

Guni is the only tool you need to grow your dental business during the pandemic. Our features will improve engagement and help you deliver a meaningful experience to all your patients. Sign up Today!

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