Case Study: How Guni Helped AJAX Football Club in Albert Park, Victoria, Raise Donations

Background:

AJAX Football Club, located in Albert Park, Victoria, had undertaken a significant project to construct new toilet facilities and additional amenities for their members and fans. However, securing the necessary funds through traditional methods took a lot of work. Social media campaigns were costly, and email marketing needed higher open rates. Recognizing the urgency, AJAX team reached out to Guni for an innovative solution.

Challenge:

• Quickly generate funds for the club’s new facilities.
• Navigate the issues of high-cost social media promotions and ineffective email campaigns.

Solution:

Guni’s team, with their expertise, developed a tailored approach:

1. Contact Import and Organization: Guni worked meticulously with AJAX to import and optimize their contact list, ensuring targeted outreach.
2. Tailored Content: Acknowledging the previous email campaign’s shortcomings, Guni curated highly personalized content that emphasized the communal benefits of the new facilities and the essential role of individual contributors.
3. Real-time Response Management: To keep momentum, Guni assisted in addressing responses immediately, ensuring queries or donation intentions were answered.
4. A Special Offer: To spur donations, Guni proposed a unique incentive: for every donation of $1000, the club would place a commemorative nameplate in the new facility. This offer appealed to both individual pride and a sense of community legacy.

Outcome:

In a remarkably short span of three hours post-launch, the campaign garnered enthusiastic responses. AJAX secured commitments from 25 to 31 community members, each donating $1000.

Testimonials:

Alida Lipton, AJAX Football Club, President

Guni’s approach to fundraising SMS campaign for AJAX was commendable. As a long-time supporter of the club, I was impressed with how quickly the SMS campaign helped us to reach our audience and helped us to achieve our goals.

Conclusion:

With Guni’s help, AJAX Football Club ran a successful SMS campaign. In just a short time, and without spending a lot, they got great results. It shows that with the right approach, you can do a lot with a little.