Case Study: How Guni Helped AJAX Football Club in Albert Park, Victoria, Raise Donations
AJAX Football Club, located in Albert Park, Victoria, had undertaken a significant project to construct new toilet facilities and additional amenities for their members and fans. However, securing the necessary funds through traditional methods took a lot of work. Social media campaigns were costly, and email marketing needed higher open rates. Recognizing the urgency, AJAX team reached out to Guni for an innovative solution.
Quickly generate funds for the club’s new facilities.
Navigate the issues of high-cost social media promotions and ineffective email campaigns.
Guni’s team, with their expertise, developed a tailored approach:
Contact Import and Organization: Guni worked meticulously with AJAX to import and optimize their contact list, ensuring targeted outreach.
Tailored Content: Acknowledging the previous email campaign’s shortcomings, Guni curated highly personalized content that emphasized the communal benefits of the new facilities and the essential role of individual contributors.
Real-time Response Management: To keep momentum, Guni assisted in addressing responses immediately, ensuring queries or donation intentions were answered.
A Special Offer: To spur donations, Guni proposed a unique incentive: for every donation of $1000, the club would place a commemorative nameplate in the new facility. This offer appealed to both individual pride and a sense of community legacy.
In a remarkably short span of three hours post-launch, the campaign garnered enthusiastic responses. AJAX secured commitments from 25 to 31 community members, each donating $1000.
Alida Lipton, AJAX Football Club, President
Guni’s approach to fundraising SMS campaign for AJAX was commendable. As a long-time supporter of the club, I was impressed with how quickly the SMS campaign helped us to reach our audience and helped us to achieve our goals.
With Guni’s help, AJAX Football Club ran a successful SMS campaign. In just a short time, and without spending a lot, they got great results. It shows that with the right approach, you can do a lot with a little.
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