AJAX Football Club, located in Albert Park, Victoria, had undertaken a significant project to construct new toilet facilities and additional amenities for their members and fans. However, securing the necessary funds through traditional methods took a lot of work. Social media campaigns were costly, and email marketing needed higher open rates. Recognizing the urgency, AJAX team reached out to Guni for an innovative solution.
Guni’s team, with their expertise, developed a tailored approach:
In a remarkably short span of three hours post-launch, the campaign garnered enthusiastic responses. AJAX secured commitments from 25 to 31 community members, each donating $1000.
Alida Lipton, AJAX Football Club, President
Guni’s approach to fundraising SMS campaign for AJAX was commendable. As a long-time supporter of the club, I was impressed with how quickly the SMS campaign helped us to reach our audience and helped us to achieve our goals.
Conclusion:
With Guni’s help, AJAX Football Club ran a successful SMS campaign. In just a short time, and without spending a lot, they got great results. It shows that with the right approach, you can do a lot with a little.
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