12 Reasons Why You Should Use SMS as a Business Service Channel in 2023

Text messages, commonly known as SMS, have been around since the first one was sent in 1992. When it comes to how we use technology now, the concepts haven’t altered all that much since then. Yet it continues to be more popular than ever, especially for business!

We’ll go over all the benefits that SMS provider offers as well as all the ways that you can utilize it as a powerful marketing tool for your business in this piece.

Why Should SMS be Your Go-to Service Channel? 

Aside from SMS messaging’s dependability, texts are also efficient and quick to analyse outcomes. It effectively changes responses and sales opportunities almost immediately, is simple to set up and use. SMS provides advantages in comparison to email and other marketing channels.

Since texting still enables two-way personal conversation, direct dialling has been displaced. Mobilesquared claims that 90% of texts are read and opened within three minutes.

For firms, paying that much attention to marketing materials is like finding gold.

SMS’s significance as a marketing channel has soared in recent years thanks to firms’ discovery of a way to adapt and optimize it for use as a service tool,mostly due to all of its benefits!

SMS text messaging for commercial purposes can:

• Improve client loyalty
• Increasing brand loyalty
• Give prompt communication
• Entice new clients
• More sales overall
• Offer a profitable return on investment

12 Reasons You Should Use SMS as a Business Service 

So let’s get started with our list of 12 reasons why you should start utilising SMS text messaging for business. And then we’ll explain how you can quickly and effectively add this platform to your other existing communication platforms to develop a Guni strategy for customer service.

1. Quick Delivery

With regard to distribution, SMS is rather quick and efficient, taking just a few seconds to reach a sizable audience. It’s unusual to deliver a personalized message to a group of people so rapidly and effectively.

2. Rapid Outcomes

You will be able to immediately see who has received it as well as other analytical data, including who has opened, read, and most importantly, who has responded.

3. Individual

SMS is sent directly to every single customer, making it a particularly personal form of communication. Mobile phones are such intimate devices that responses are typically more rapid and personal. You may make it even better by sending this to each recipient as a personalized message. They’ll surely be interested in this.

Yes, you must also keep an email list current. Compared to their mobile phone number, prospective customers are far more likely to provide you their email address. This, however, demonstrates just how private most people think their phone number is. If you have a phone number, customers will probably respond to your messages more positively because they invited you in.

4. Being Thrifty

Cheap text message purchases can be made, especially in bulk. In comparison to more traditional techniques like TV, radio, or print advertising, no other marketing strategy gives as affordable results.

5. Simple and Easy

SMS is becoming a frequently utilised communication method due to its accessibility and ease of usage. Text messages may be opened, read, and sent by anybody. Additionally, because messages are restricted to 160 characters, they are succinct, unambiguous, and direct. Who doesn’t like it when something is brief and sweet?

6. International Marketing

Text messages should be accessible to anybody having a mobile device that is reasonably modern and a cell phone service. As a consequence, you may quickly connect with millions of people whenever you want, from wherever.

Due to the estimated up to 7 billion mobile phones in daily use today. SMS is one of the few technologies that is uniformly synchronised throughout all global mobile phone carriers.

Due to the estimated up to 7 billion mobile phones in daily use today, SMS is one of the few technologies that is uniformly synchronised throughout all global mobile phone carriers. You have access to the entire world when you text.

7. Direct Delivery

SMS is one of the most direct modes of contact with clients, along with face-to-face interactions and direct phone conversations. The other two can be difficult, expensive, and time-consuming, so it’s clear who the winner is.

8. Reliable

You may carefully target various customer groups with various marketing messages after segmenting your audience. Knowing what works and what doesn’t can help you enhance your sales strategy.

9. Powerful

Instead of needing to write individual messages for each recipient, scheduling text messages allows you to target groups of people and manage your campaign more rapidly.

The extra time may then be used to manage the bulk of sales opportunities that will result from your SMS delivery quite soon after you send it or to do other business-related duties.

10. Analytics and Trackable

The majority of providers give delivery reports, which are a wonderful way to examine the success of your SMS deliveries and determine how well your campaigns performed. SMS may also be readily tracked. The following campaign can then benefit from the lessons you gained.

11. Dependable

Most cell phones do not include a spam box or even a spam filter. Generally speaking, SMS messages sent through mobile phones are safer than emails, which may include a variety of dubious attachments. Additionally, distribution happens within 48 hours to account for phones that may be off or out of signal range.

So, for the most part, you are aware that SMS delivery is a dependable way to reach your clients’ inboxes. The worst case scenario is having your phone number banned. However, that may depend on your audience and your message.

12. Email vs. SMS 

Compared to emails, SMS text messages have a far greater “open rate.” Additionally, if you use email, you run the risk of sending messages to clients who have long designated your name as junk mail. In the event that your text messages are not received, the medium provides feedback.

As they say, “the money is on the list!” emails still have a place and are quite successful at connecting with clients and boosting sales chances. However, SMS is more expedient and secure overall.